Web Development & Design Techniques

Today, internet has become a very important media in business world. According to a statistics, almost 70% of the the total business in the world is running over internet. A natural question arises that how does people running their millionaire business over internet? The answer lies with web site design and web site development, designing and search engine optimization. I’ll discuss Search engine Optimization in my next article. Lets discuss about Website Design and Development.

Web Site Development

Most of you must be familiar with web site design and web site development and must be thinking that is their any issue discussing about it. Yes. All of us who works on internet has now or later must have developed one site or at least seen one. There are many website development company who develops site for others. What do you notice when you look at a website. Its beauty, images, flashes etc. Most of us go well impressed by such sites when we look at it. But that is not enough for a site to be just marvelous. There are some thing we must keep in mind before we develop and design a web site.

Do not use too much images and flashes.

Images and Flashes are no doubt make your site more visible and attractive but those are not good for search engines. Hence avoid using images and flashes as much as you think its okay for your site unless you are going to have a strong outer promotion for your site, in absence of which your site traffic basically depends on search engines.

Good Content

Use good content in your site and relative to what you are selling. Users and spiders like those sites which provide useful contents for visitors. It will be an added advantage if you’ll keep updating your site’s content on some regular basis. But keep in mind that you don’t provide irrelevant content, i.e. something your are not dealing with. It can irritate your visitors.

Make a user friendly site

Users like a easy navigation on site. They don’t want to keep moving and moving all through the site and not getting for which they have visited your site. So, keep your site template simple and easy for novice users. Connect your pages through simple links. Don’t let user play hide and seek on your site.

Use ALT tags for images

Use alt tags for the images your are keeping on your site. It helps with the search engines. Since the spiders can’t see those image they read those ALT tags, so you may use your keywords in your ALT tags. But don’t over do it because some search engines may consider it as spam.

Title, and Meta Tags

Use descriptive titles but make it limited to 50-60 characters. Write a description of about two to three lines specifying details about the particular page. Do not stuff it with keywords. In keyword meta tag, write as much keywords as much you want. Generally most of the search engines do not read keyword meta tags including Google, but still some do go through them like Yahoo. Keep you keywords up to 250 characters. Make different title and meta tags for each page rather than copying the same for each page.

Small Business Web Site Development, Design & Hosting

Anybody who wants to start a business looks for minimum investment & maximum returns, especially small businesses where capital is low.

The cheapest mode of marketing your business & letting people know about your products/services is internet. That’s the reason why lots & lots of small business enterprises are now looking for internet marketing as a new potential area of business. Of course, to promote your business online, you need to have a powerful website.

A website is a virtual portal containing information about your company, products & services. You can either setup an online store & sell products thereon, or you can simply provide your contact information on your website, so that people can contact you for your services. In either case, it is very important that you design an attractive website so that users get drawn to it.

Attractive does not mean loads of graphics & colors. But it means a site that has balance of all. A good website has a decent layout, great information & is easily accessible. Too much graphics, flash & other such factors delay the downloading of the site, which can be frustrating to user. It also means it is difficult to promote it through search engines freely.

The best solution is to approach a professional company & make your goal clearer to them. For a little investment, you can get a great website ready to market. A properly designed website goes a long way to determine your online business. If you can increase your customer base online, you can then think of creating your brand offline as well. Once people start visiting your website & you offer them services/products online, you can built a base to your business wherein you can expand it offline as well.

Lot of companies provide complete package for small business website development, design & hosting. These services also extend to online promotion of your site like search engine optimization services. So, in short, you can hire a company that can manage your entire online business.

While choosing a company, you can either be specific about how you want your website designed, developed or hosted; or you can just provide them with your business idea. Of course, you should be prepared to offer your services/products once customers start pouring in.

So, if you are planning to start a small business then developing a website is the first step you should take.

Why Your Business Should Upgrade to a Responsive Web Design Sooner Rather Than Later

Why should my business have a responsive web design?

Responsive web design has become the go-to solution for businesses who want a user friendly interface and higher customer retention. If your company has come this far without taking advantage of all the benefits it has to offer, you may have already begun to see lower visitor numbers and a disappointing conversion rate.

As a responsible business owner, you’ll probably need convincing before paying to upgrade your web presence to one that includes responsive design. However, by opting in you’ll soon see a return on investment that will make it worthwhile. In a nutshell, responsive design is just better than what has gone before and in order to keep up with the competition, you’ll need it too.

Responsive web design is crucial for the majority of businesses because it allows your users to achieve their goals quickly and smoothly. The important elements of your website can be pulled up on a smart phone and appear as a fully functional version of the original, complete with all the utility you’d offer to customers on a laptop or desktop computer. If you fail to provide a mobile-friendly experience like this for your visitors they won’t hang around, they’ll simply click away and complete the action or purchase on a rival site.

Unhappy customers are not good for business and neither is going up against a major search engine. Google have recently confirmed what many insiders have suspected for some time – sites that are not optimised for multiple users will slip down their search rankings. Google bases their rankings on how useful a page is for the query a user has entered, plus the utility of the site – for example, can a user complete the action they would like to?

Your page may be completely relevant to their search, but if visitors cannot access the content easily across a number of devices, your site may receive a less than positive review and be placed lower in the search results. If your company is reduced to a second or third page entry you’ll lose a considerable amount of traffic, as people naturally select links from the first page.

Google have also pointed out that companies which have a single responsive website – rather than one standard and one mobile version – are far easier for their bots to discover, because there is just one URL.

If your site is responsive and ready to service mobile customers, you can take advantage of many tools and helpful apps like the click-to-call button, this enables a web user to make a voice call to your company immediately. Potential customers can also read reviews about your business or even find you in a busy place using Google Maps, both keenly relevant to the needs of mobile users.

Branding is one of the ways in which we build a relationship of trust with a customer and keep them coming back for more of the same. This is pertinent to responsive design for two reasons, firstly, people do not feel confident in a site they cannot easily navigate and second, in order to create a uniform brand you’ll need responsive design to produce a consistent web appearance; however your clients reach you.

In today’s market there are only a handful of reasons why a company may choose to stick with static design on their web page. Those who do not rely in any significant way on web traffic to drive sales, or those who have few competitors, or those who have already looked into responsive design and found it was not right for them. For everyone else, if you want to stay ahead of the curve, responsive design is the only way forward for your website.

Responsive web design features

Until recently web designers created different pages depending on where they would be viewed, a tablet for example has a different screen resolution to a laptop, and so the content would be optimised for viewing on that particular device.

However, responsive web design has revolutionised the way in which users look at the internet, it has created an across the board experience allowing us to view pages on a PC, smart phone or notebook in exactly the same way. When they build a site, designers use the same coding on any number of resolutions, giving every device the same degree of functionality.

Responsive web designers believe that their clients’ web pages should be accessible to every visitor, giving them an optimal experience, regardless of the device they using. This kind of intelligent response to a web user’s actions keeps your company relevant in an ever changing online market place; it boosts your e-commerce figures and makes visiting your site an enjoyable experience.

In technical terms there are three key features of responsive web design, the secret ingredient is generally considered to be media queries. These are filters added on to the CSS or Cascading Style Sheets, affecting the look and feel of any individual page. CSS is a highly useful tool for web designers, but by tagging on a media queries adaption, the process of resizing, rendering and orienting a page becomes far easier.

Another linchpin of responsive design is the flexible layout, this is based on a grid formation, ideal for formatting margins, positioning the key elements of a page and getting the spacing just right. This means a designer is not limited to a certain number of columns, they can choose as many or as few as is appropriate for the page. A flexible layout also removes the need to work out the layouts and text size based on pixels.

Instead, designers use percentages which enable them to adopt a far more fluid approach to producing each page. Pixels work well in photographic images, but are a clumsy tool to use over a number of devices. One pixel may be expressed as three dots on a phone, but ten dots on a desktop, changing the quality of an image considerably between devices.

The third component of responsive design involves the use of CSS or a dynamic resizing function to create flexible images, videos and other content. Text can flow relatively easily as the containing area resizes, but in order to spread this across more complex segments, web designers need to use different techniques. Dynamic resizing gives a web designer greater control over how a page behaves and enables them to add or remove components as needed.

Taken a whole, these multiple technologies mean visitors can enjoy the feeling of familiarity, regardless of what device they happen to be using, or will be using in the future.

When a mobile user changes from landscape to portrait mode, the intuitive design will ensure the page gets bigger or smaller. Furthermore, each element, be it an image, textbox or video will also resize itself to correspond with the different dimensions.

If you have ever tried to access a website and discovered that it was almost impossible to navigate around without shrinking and enlarging the text or buttons, you’ll understand why responsive design is considered good practice for the majority of website owners.

Responsive web design Vs Mobile web design

Until quite recently, mobile web design was considered far more relevant to modern consumers than it’s responsive counterpart, this approach sees designers using smart phones as a starting point and upgrading the technology progressively, through to notepads, desktop computers and beyond. This method meant that companies needed two websites, one for their mobile pages and one for PC users.

In the early golden years of mobile web design, there were a number of reasons why experts thought that web applications should always be designed first for use on a mobile device. Most important of these was the prevalence of smart phones and the fact that their popularity was continuing to skyrocket. By creating a platform that favoured these millions of users, companies could promote their service or product to what was seen as the next generation of computing consumers.

Secondly, mobile design was said to foster a cleaner concept without room for extraneous elements or unnecessary page clutter. In a screen the size of that on a mobile phone, there simply is not enough room to crowbar in extra buttons and widgets – instead, a design team had to focus on what was actually needed. By giving users a clear route to what they want, it was assumed that their experience would be better, faster, leave them more inclined to return or convert them into a paying customer.

Mobile applications were thought to have far more utility than PC based software, what users expected from their laptop paled in comparison to the capabilities offered on smart phones. From a digital compass, to gyroscopic effects, touch screen inputs and voice control, designers hoped to build on these tools to produce modern web design that was not limited by the constraints of a PC.

Although there are pros and cons for the adoption of a mobile site to run parallel to a main site, responsively designed pages are ideal for retailers who want a robust, homogenous website with plenty of utility for every user. A single site also simplifies marketing campaigns; there is only a need to manage one site and one SEO strategy. Therefore, a website which features responsive design can save companies time and money, but also provide a seamless, convenient way for customers to shop.

Responsive web design statistics

When a team of designers build you a responsive website you know it will adapt intuitively to whatever device it is accessed from, but where is the evidence that proves this is a factor in commercial success?

The content marketing company, Brand Point, found that over 90% of consumers buying decisions are affected by visual elements. In other words, if people land on your site and like the look of the place, they are more likely to stay and buy.

Screen resolutions are changing all the time as new devices reach the market, web developers Spyderweb found that in 2010 there were just 97 unique screen resolution sizes, but by 2013 that figure had leapt to 232. The only way of tackling this increase is to have a responsive website that is optimised for every customer, whatever device they favour.

Customers are driven away by high wait times and pages that take too long to appear; even way back in 2009, 47% of people expected a load time of just two seconds on a webpage. In a study carried out by cloud service providers, Akamai, it was also found that 40% of web users clicked away if they had not gained access to a page within 3 seconds. That is a pretty slim window of opportunity, and it’s fair to assume that people’s expectations have increased since this study was compiled.

Although external factors like a lack of Wi-Fi or 4G can also affect wait times, the importance of speed for business sites cannot be underestimated. Wed designers can write code for your responsive site that makes it selectively load the elements needed, or even bring in graphics at a later stage.

Design matters because it can have a huge impact on the number of new visitors to your pages, these are people who have reached you through typing in a specific search criteria and decided to click on the link to your site. Web designers, Domain7, have reported that in the case of their client Regent College, there was a leap of 99% in unique visitors after a revamp of their responsive web design.

If your mobile pages leave an unpleasant taste in the mouth of your visitors, they are far less likely to view your entire organisation favourably, and they’ll tell their friends. Industry experts at the Search Engine Journal discovered that 57% of people would never recommend a company that had poorly designed pages, strengthening the case for a consistent web strategy that performs the way your customers want it to – wherever they happen to be.

Author

Duncan Maund is the CEO of Mediatopia a professional web design and development company in Bristol, UK. Duncan helps small and medium sized businesses with customised websites and online marketing.